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Monaco Yacht Show
Burgess
The Monaco Yacht Show is an annual trade show in Monaco, organised by the British events and publishing company, Informa. It was launched in 1991 as a broker-oriented event focused on superyachts over 20m in length. It is held in Port Hercules, and is Europe’s biggest in-water display of large yachts.
Results
Burgess always have a strong presence at the show being the largest yacht company in the world, the visually promotional materials and branding led to brand visibility, generating more than 50% increase in enquiries and establishing new and valuable connections that positioned burgess as a top contender in the luxury yacht market.
Role
Graphic Designer
Date
2020
Activity and Deliverables
Marketing planning • event stands • social media • corporate literature
• visual design • signage • digital and printed collateral • merchandise
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