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SessionCam
Pointed Pixel
Using heatmaps for conversion rate optimisation, discover how heatmaps can help maximised your websites effectiveness. These guidelines should help you understand more about how users interact with pages, and could inform and support your heatmap work.
Results
The project resulted in visually comprehensive insights that identified key areas of user engagement, ultimately leading to a targeted redesign that increased conversion rates by 25% through increase interface elements and content placement.
Role
Digital Designer
Date
2017
Activity and Deliverables
Infographic • website design • email marketing advertising • logo brochure • assets and icons
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