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Spring Beer Festival
Wetherspoon
The beer festival is an event put on twice a year, giving the customer the opportunity to sample and explore a bigger range of ales, from local and international brewers. A range of 30 real ales, including five from international brewers, will be available during a 12-day beer festival this spring.
Results
The festival resulted in a 35% increase in attendance to previous years. The event promoted community engagement, highlighted local vendors, and led to a boost in social media, increasing the festival’s reputation and attracting new sponsors for future events.
Role
Graphic Designer
Date
2025
Activity and Deliverables
Visual identity • colour palette • typography • promotional literature • brand story • multi-channel • visual appeal • till and plasma screen display • pump clip sleeves
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